Meet The Team

Tom is the Director of Audiology at Worcester and Stratford Hearing Centres, providing expert, patient focused hearing care across Worcester, Stratford-upon-Avon, and the surrounding areas. Tom began his career in audiology in 2009 and brings extensive clinical knowledge, along with a calm and reassuring approach, to every appointment. He specialises in hearing assessments, hearing aid fittings, and long-term aftercare.

Tom qualified from Oxford Brookes University with a degree in Hearing Aid Audiology and is registered with the HCPC, the British Society of Hearing Aid Audiologists (BSHAA), and the British Academy of Audiology (BAA). He co-founded Worcester Hearing Centre in 2011 and Stratford Hearing Centre in 2016, helping to build two trusted independent hearing clinics known for their personalised service and ongoing support.

From 2014 to 2021, Tom also worked as a Consultant Audiologist at Droitwich Spa BMI Private Hospital, supporting leading ENT consultants with pre- and post-operative audiological assessments.

Tom is a valued member of advisory panels for world-leading hearing aid manufacturers, contributing to the development of new technology designed to improve outcomes and everyday listening for hearing aid users. Known for his patient-centred approach and attention to detail, Tom believes the best results come from truly understanding each patient’s lifestyle and communication needs and combining the right hearing aid technology with expert fitting, clear guidance, and a structured follow-up plan.

Tom is committed to continual professional development and regularly undertakes advanced training alongside internationally recognised audiologists and clinical hearing scientists. He is also an experienced Clinical Ear Care Practitioner, using state-of-the-art equipment and modern procedures to provide safe and effective earwax removal.

Outside of work, Tom enjoys spending time with his wife, young daughter, and their cocker spaniel, Frankie. He is also a keen golfer and enjoys a round at the weekend.

Alex is our Lead Hearing Aid Audiologist at Worcester Hearing Centre. As a proud third generation member of our family audiology team, Alex continues our long standing tradition of truly personalised hearing care – combining trusted experience with a modern approach to better hearing.

Alex joined Worcester Hearing Centre in 2015, following his passion for the family profession. He completed his Hear Care Assistant training at Mary Hare in Newbury in 2016, before achieving his Foundation Degree in Hearing Aid Audiology and Science (with Distinction) from Aston University in 2018. Alex is fully HCPC registered and is also an active member of the British Society of Hearing Aid Audiologists.

Alex has also completed specialist training in Clinical Ear Care at the NHS Ear Care Centre of Excellence in Rotherham. This enables him to provide safe, comfortable and effective earwax removal using the latest clinical techniques and equipment. He is committed to ongoing professional development to ensure our patients continue to benefit from the highest standards of audiology and ear care.

With over a decade of experience at Worcester Hearing Centre, Alex is now an Associate Partner in the business. He is known for his approachable nature, attention to detail and clear communication, and takes real pride in helping patients find the right hearing solutions through accurate hearing tests, precise hearing aid fittings, and dedicated long-term aftercare. His commitment to patient care is reflected in the excellent feedback and reviews he consistently receives.

Outside of work, Alex enjoys spending time with his wife and their two dogs – whether that’s getting outdoors for long walks, playing sport, taking the occasional holiday, or tackling DIY projects at home.

Maariyah joined our team 3 years ago, after working with a national hearing care provider with over 5 years’ experience in both private and NHS sectors. Maariyah graduated from Aston University as a Hearing Aid Audiologist, and recently completed her BSc Hearing Science at Anglia Ruskin University, Cambridge, and has further enhanced her knowledge and expertise within Audiology. Furthermore, Maariyah is registered with the HCPC board, she has a wealth of knowledge from working in different environments and has joined Worcester and Stratford Hearing Centres, with a keen desire to provide a professional service with the use of world leading Audiology manufacturers and equipment.

Maariyah has a very patient centred approach to all consultations coupled with the aspiration to provide innovative hearing care and better hearing for patients with hearing loss. Maariyah demonstrates best clinical practice throughout all aspects of Audiology. Her passion and enthusiasm is well reflected through her personality and her ability to help people hear better.

Laura is our Hearing Aid Audiologist and Lead Clinical Ear Care Practitioner at Worcester and Stratford Hearing Centres. She provides friendly, professional ear care for patients and is known for her caring nature, attention to detail, and her ability to quickly understand each patient’s individual needs – helping them feel comfortable, supported, and at ease throughout their appointment.

Laura first joined our team in 2018 as Worcester Hearing Centre’s Office Administrator, before progressing into a clinical role through dedication, training, and a genuine passion for patient care. She is qualified as a Clinical Ear Care Practitioner and is trained to provide safe and effective earwax removal using modern clinical techniques and equipment.

Laura is also a qualified Audiologist, graduating from Aston University in 2021, and is registered with the HCPC. She is the second clinician in our team to qualify through university training under the mentorship and support of Victoria Dixon and Thomas Dixon, which reflects our strong commitment to developing skilled professionals and delivering outstanding patient care.

Alongside her clinical qualifications, Laura brings over 16 years’ experience in the health industry, having previously worked as a skincare therapist – a background that supports her gentle approach and consistently high standard of care.

Outside of work, Laura enjoys attending music concerts, spending time with friends and family, going for walks with her dog Bruno, and eating out.

Adam is our Hearing Aid Audiologist at Worcester and Stratford Hearing Centres. With over 10 years’ experience in private audiology, Adam brings extensive clinical knowledge and a strong commitment to delivering the highest standard of care.

Adam joined the team in March 2023 after working with two of the UK’s largest private hearing care providers, where he gained wide-ranging experience in hearing assessments, hearing aid fittings, and long-term aftercare. He was drawn to Worcester and Stratford Hearing Centres because of our independent approach, which allows him to spend the time needed with each patient and provide the level of service and support that leads to the best outcomes.

Adam qualified with a degree in Hearing Aid Audiology from De Montfort University in 2017 and is known for his approachable manner and dedication to helping patients feel informed, comfortable, and confident throughout their hearing journey.

Outside of work, Adam is a big sports fan and a season ticket holder at Aston Villa FC, regularly attending matches with his wife and nephew. He also loves weekend brunch, spending time out and about with his miniature dachshunds, Percy, and Dougie, and making the most of his time off before he becomes a dad very soon!

Hayley is our Operations & Processes Manager at Worcester and Stratford Hearing Centres, supporting the team in delivering exceptional patient care across Worcester, Stratford-upon-Avon and the surrounding areas. Hayley joined us in 2022 and has become a key part of the day-to-day running of both centres, playing an important role in ensuring every patient receives a welcoming, organised and supportive experience from the moment they get in touch.

With over 20 years’ experience in customer service, particularly within the care sector, Hayley brings a calm, caring and highly professional approach to everything she does. Her role focuses on maintaining the high standards of service the centres are known for, while also developing new processes to further enhance the patient journey -from booking and administration through to follow-up support.

Hayley also provides vital administrative support across both clinics and can often be found working on the front desk alongside the wider team, helping patients feel comfortable, looked after and reassured.

Outside of work, Hayley enjoys spending time with her young daughter, long walks with Tom and their cocker spaniel, Frankie, and making home improvements. She also loves attending live music concerts.

Michelle is our Administration Manager at Worcester Hearing Centre. She helps ensure every appointment runs smoothly from start to finish, and she is often the first friendly voice our patients speak to when they get in touch.

Michelle joined Worcester Hearing Centre in May 2021 and has quickly become a key part of the team. She helps us provide a welcoming, organised, and supportive experience for every patient – from the first enquiry through to ongoing aftercare.

With over 20 years of experience in the health sector and a degree in Management, Michelle brings a wealth of knowledge, excellent attention to detail, and a genuinely caring approach. She helps us maintain the high standards of customer service Worcester Hearing Centre is known for, ensuring our patients feel listened to, reassured, and well supported throughout their journey to better hearing.

Michelle’s favourite parts of the job are working with a lovely team, getting to know our patients, and seeing the satisfaction when they can hear again.

Outside of the clinic, Michelle has a strong passion for art and holds a qualification in Art and Design. She creates beautiful pet and wildlife portraits using graphite, coloured pencils, and watercolours.

Kim is a valued member of our Reception and Administration Team at Worcester Hearing Centre. As one of the first friendly faces our patients meet, Kim plays an important role in creating a welcoming and reassuring experience from the moment they arrive.

Kim joined Worcester Hearing Centre in August 2022 as a Receptionist/Administrator. Since joining, she has completed further training and, in August 2025, became qualified as a Hearing Care Assistant. This enables Kim to support the clinical team by carrying out hearing tests, checking ears prior to earwax removal, and taking impressions for ear moulds. Her additional training helps ensure our patients receive efficient, high quality care and support throughout their hearing journey.

Kim brings over 10 years’ experience in the dental sector, having progressed from Receptionist to Dental Nurse and later Practice Manager. This background has given her strong organisational skills, a calm and caring manner, and a clear understanding of how important it is to make every patient feel comfortable, listened to, and well supported. Kim’s favourite part of the job is meeting patients and building a rapport with them.

Outside of work, Kim enjoys going to the gym, spending time with her family, and taking walks with her Labrador, Chloe.

Penny is a valued member of our Reception and Administration Team at Stratford Hearing Centre. As one of the first people our patients speak to or meet, Penny plays an important role in creating a friendly, welcoming, and supportive experience from the very first enquiry.

Penny joined Stratford Hearing Centre in August 2022, bringing with her over 25 years’ experience in customer care and administration roles. She brings a calm, professional, and approachable manner to the team, and takes great pride in helping patients feel comfortable and reassured throughout their journey to better hearing. Penny also helps keep the Stratford practice running smoothly behind the scenes, making sure everything is always shipshape.

One of Penny’s favourite parts of her role is carrying out minor repairs for our patients whenever possible. This invaluable service means small problems can often be solved straight away, giving patients peace of mind, and leaving them feeling genuinely looked after.

Outside of work, Penny enjoys going to the theatre, long walks, and spending time with her family and friends.

Cindel joined the team September 2015. Cindel married Victoria’s eldest son Mathew making this a truly family orientated business. Cindel, completed 5 years of study at the University Of Monterrey, Mexico, where she studied her degree in Architecture, Design and Photography.

She is using her design and photographic skills to help the centres constantly update and improve their marketing and digital presence. Cindel has a wealth of service-focused skills she has acquired working in many different customer-facing roles.

Cindel is an award winning photographer and volunteers for different causes including Hearing Dogs for the Deaf and Worcester Music Festival.  In her spare time, you can find her painting, going to see live music with her husband Mat and playing the ukulele for their two cats.

Victoria is the Managing Director at Worcester and Stratford Hearing Centres. With over 35 years’ experience in audiology, Victoria is widely respected within the private sector for her clinical excellence, high professional standards, and dedication to improving patients’ quality of life through better hearing.

Throughout her career, Victoria has worked for leading British and international hearing care companies and has played a major role in the training and development of audiologists across the UK and Europe. She was previously Course Leader and Senior Lecturer on the Hearing Aid Audiology Degree and Higher National Diploma programmes at the Mary Hare Training Centre in Newbury, which operates as a campus for Oxford Brookes University and the University of Hertfordshire. Victoria is registered with the HCPC.

Victoria is also recognised as one of the audiologists who helped pioneer earwax removal and minor external ear condition treatments within the private sector, particularly as these services are now limited within the NHS. As a former trainer in Clinical Ear Care for the British Society of Hearing Aid Audiologists (BSHAA), she helped expand a network of Clinical Ear Care Practitioners across the UK. Victoria also contributed to the BSHAA Education and Professional Development Committee, serving as an active board member for 10 years.

Although you may not see Victoria in the practice as often now, she is in attendance every day working from her office to ensure the business runs smoothly. Victoria oversees the accounts, HR and operational planning, and continues to steer the business alongside Tom Dixon to maintain the high standards of care Worcester and Stratford Hearing Centres are known for.

Outside of the clinics, Victoria enjoys gardening, entertaining family and friends, and spending time with her granddaughter. Retiring isn’t on the cards – she remains as passionate as ever about hearing care and supporting the team.