Celebrating Over 15 Years of Premium Hearing Care – Worcester Hearing Centre Since 2011
This blog explores the journey of Worcester Hearing Centre, marking over 15 years of delivering exceptional, premium hearing care to our patients.
Since opening our doors in November 2011, Worcester Hearing Centre has proudly served the local community as a family-run, independent premium hearing care practice. What began as a small local venture has grown from strength to strength, built on a simple belief – people deserve exceptional hearing care and genuine customer service. Today we are proud to be recognised as a trusted provider of comprehensive hearing tests, latest technology hearing aids and ear wax removal services in Worcester and Stratford-upon-Avon, helping thousands of people on their journey to better hearing.

The Story Behind Worcester Hearing Centre
Worcester Hearing Centre was founded by Tom Dixon and Victoria Dixon, both Directors of the business. Victoria has spent over 35 years working in the audiology industry internationally, gaining a huge amount of experience and insight into hearing care. During that time, she saw many private audiology businesses open, only to close again not long after. Often the reason was simple – the customer experience and level of care simply wasn’t good enough. Seeing this first hand, Tom and Victoria recognised a gap in the market. They believed people deserved better. Their vision was to create a hearing centre that focused on real customer service, expert knowledge, and doing the things other businesses were not doing.
Opening Our Doors in Worcester
In November 2011, Worcester Hearing Centre opened its doors at the beautiful and historic 5 Cornmarket in Worcester. The charm of the building, along with its central location, made it the perfect place to begin their journey. But like many small businesses, the beginning was far from easy. When the doors first opened there were no customers on the database and no appointments in the diary. Just three people ready to make it work: Tom Dixon, Victoria Dixon and Jean – Victoria’s late mother and Tom’s grandmother. Together they started the journey with determination, belief, and a passion for helping people hear better.
From Humble Beginnings to Trusted Local Provider
Starting a business is never easy and keeping one successful for over a decade is even harder. Through hard work, dedication and a commitment to quality hearing care, Worcester Hearing Centre slowly began to grow. Patients began recommending the practice to friends and family because of the time, care and expertise they experienced. Over the years the business continued to grow from strength to strength. Today Worcester Hearing Centre operates two practices – one in Worcester and another in Stratford-upon-Avon. The team has grown to 10 staff members, with several family members still involved in the business. Those who are not family by blood have become family through the work they share and the people they help every day.
At Worcester Hearing Centre, many of our patients will already know Alex Eaves, Victoria’s nephew, who is an integral part of our team. Alex joined Worcester Hearing Centre in 2015 and has developed alongside the practice, qualifying as an Audiologist in 2018. Today, he leads our Worcester clinic as Lead Audiologist, combining clinical expertise with a genuine, patient first approach to care.
We believe that exceptional hearing care is built on relationships, trust, and attention to detail. Alex embodies these values, ensuring every patient receives a tailored experience and the highest standard of support throughout their hearing journey.
We are equally proud of our wider team, whose dedication and professionalism underpin everything we do. In future posts, we look forward to introducing more of the people behind our service. We will also be highlighting our Stratford-upon-Avon centre in a blog post of its own, another premium hearing care clinic within our group.

Our Patients Are the Heart of Everything We Do
The most important part of the Worcester Hearing Centre story has always been the people we meet. Over the years we have built a wonderful community of patients and friends who trust us with their hearing care. Director Tom Dixon says, “Our customers are our bloodline. We are incredibly grateful for the lovely people we have met on our journey – and those we are yet to meet.” It is the relationships we build and the lives we improve that truly make the work worthwhile.
Comprehensive Hearing Tests in Worcester
At Worcester Hearing Centre our focus has always been simple – helping people hear better. We provide professional hearing tests in Worcester, along with expert advice, hearing aid solutions and ongoing support. Because we are an independent hearing centre, we can recommend the best hearing technology for each individual patient. We believe hearing care should always be personal, honest and tailored to the individual.
Looking to the Future of Hearing Care
While we are incredibly proud of how far we have come, we are also excited about the future. New advances in AI hearing technology are transforming the way hearing aids work, helping people hear more clearly in different environments and improving everyday conversations. These developments mean we can help even more people on their journey to better hearing.
Whether you’ve begun to notice subtle changes in your hearing and would value expert guidance, or you currently wear hearing aids and are seeking a more attentive, premium level of care in Worcester or Stratford-upon-Avon, we are here to support you.
Our highly experienced audiologists provide a discreet, personalised service, taking the time to understand your individual needs in detail. From comprehensive hearing assessments to the fitting of the latest, advanced hearing aids, every aspect of your care is thoughtfully tailored to deliver exceptional results and lasting confidence.
With clinics in Worcester and Stratford-upon-Avon, we offer a calm, professional environment where your hearing health is our priority. We invite you to book an appointment and experience a more refined approach to hearing care, guiding you towards clearer, more effortless hearing with expertise you can trust.
Thank you to everyone who has supported us since 2011. Your trust, loyalty and friendship have helped build Worcester Hearing Centre and Stratford Hearing Centre into the practices they are today and we look forward to many more years helping our community hear better.
